Pets eat to obtain nutrients and can do so from a variety of ingredients.
Pet owners should focus on nutrient profile  ... and not the ingredients!

Diet Recipes for 
Healthy Pets

You create a custom recipe for
a healthy adult dog or cat.
Build a Diet

Diet Recipes for
my Sick Pet or Patient

We design a nutrition plan specific for your pet or patient with one or more medical problems.
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Nutrition
Library

Learn more about pet nutrition from sources
independent of the pet food industry.
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"I've just discovered your website via mention in "Catnip," a veterinary newsletter I receive. I assumed you'd promote homemade/holistic-type advice, but am very impressed with your unbiased point of view!" -Jackie
"I also want to thank you for having a great web site. I find it most informative and providing me a place of calm on the internet 'do not feed your dog this food' storm." -Larry
"Thanks SO much! Again, I am so impressed with the way you run things!" -Matthew
"Thank you! It has been overwhelming trying to figure out what to feed to my dogs until I was recommended to your service. I greatly appreciate your help and your explanation makes perfect sense." -Britney
"Finally! A sane voice in a sea of disquiet.The raw diets are out. Thanks so much for the site, it's wonderful and soooo helpful." -Elaine
"Thank you so very much for your help! I cannot tell you how comforting it has been to know that you were looking at Snowflake’s case and nutritional needs!" -Alma
"This is a great service. I have been making my own food for a long time but always wondered about quantity and supplements." -Jeff
"THANK YOU for the home made ultra low fat recipe and all of the extra information included with the diet. I have spent far too much money on stuff that was not nearly as significant for Ring in terms of his health issues right now. I do not mind in the least paying the fee for having you formulate this diet and making it SO easy particularly as regards to the supplements. He is doing amazingly well thanks to your help." -Dr. Susan
"She loved the homemade diet and her diabetes was well controlled. She lived happily on the food from October to May when she died peacefully under my bed during the night ... I just wanted to thank you for giving her such a wonderful quality of life and extending her life for another 8 months. I have a great deal of respect for you and thought it was time I let you know :)
" -Robin
"My only regret is that I didn't do this sooner, before I wasted a lot of time, effort and money. Never again will I allow myself to be swayed by the latest fad supplement, trendy pet food or self-proclaimed "experts." Your consultation fee was money well spent. Thank you again for everything." -Emily

Antioxidant Hype

1/16/2018
There’s been a lot of hype in recent years about antioxidants, and we thought it might be helpful to explain what they are and how they might be useful to your pets. 
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