What's in a Name?

It’s not “WHERE’S THE BEEF?” but you might ask “Exactly HOW MUCH beef does the product contain?” In addition to reviewing the ingredient list, you may get a hint by the placement of the ingredient in the name of the product.

EXAMPLE A:  “CHICKEN for DOGS” contains at least 70% chicken.

EXAMPLE B:  “CHICKEN DINNER” contains at least 10% chicken.

EXAMPLE C:  “DINNER for DOGS with CHICKEN” contains at least 3% chicken.

EXAMPLE D:  “CHICKEN flavor” must be recognized by the animal.

See “Ingredients” for more information.