Where To Buy
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Marketing pet foods is quite complicated, but an informed consumer will
always fair far better than the uninformed.
Where to buy?
Where a pet food is sold has little relationship with the quality
of the food and should not be used as a measure of nutritional
adequacy. Price is always higher where there is perceived value.
The same food may cost more in the pet store than in the grocery
store since having a person available to answer your pet nutrition
question is perceived as value. On the other hand, increased sales
volume usually translates into lower cost for the consumer.
One more point to remember: the higher priced pet
foods are NOT necessarily more nutritious or of higher quality. Outrageous
pricing has been used as a market tool to increase perceived value for
pet foods.
Today, pet food products are sold in a wide variety of venues, including
through the Internet. One veterinary textbook attempts to outline the
possibilities as follows:
Mass merchandisers (grocery stores) may sell:
Pet retailers (pet shops, pet superstores) may sell:
Veterinary hospitals and clinics may sell:
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